Finnish iGaming Conference 2025

The Finnish iGaming Conference 2025, organized by Finnish iGaming Events Oy, is Finland’s leading international iGaming gathering. Now in its third edition, the conference takes place on 11–12 September 2025 at the Hilton Helsinki Kalastajatorppa, a scenic waterfront venue just minutes from central Helsinki

This year’s conference arrives at a crucial time. Finland is preparing to introduce a new licensing system that is expected to begin on 1 January 2027. The summit will bring together regulators, operators, investors, and suppliers to explore the upcoming legal framework and position businesses for success in this evolving market.

Key Highlights and Themes

The two-day program features expert speakers and insightful panels designed to cover the most pressing issues in Finland’s regulatory transition:

• The New Lottery Act with Jari Vähänen, who will provide a detailed look at the foundation for the new era of licensing.

• The Perspective: How the New Law Affects the Industry, led by Mika Kuismanen, focusing on the market and economic implications.

• Channeling Licensing Without Affiliates? A forward-looking session with Reijo Anttila, exploring the structural impact of regulation on marketing.

• Marketing and Sponsorships – New Rules, New Strategies, where Jenni Lieto and Klaus Virkkunen address compliance with new advertising standards.

• Responsible Gaming and Player Protection, with Stephen Aupy from Mindway AI, highlighting best practices and future expectations.

• Insights from Denmark, presented by Mikael Bäcke, showing lessons learned from another Nordic licensing journey.

• B2B Licensing from 2028 and a CEO Panel featuring Olli Sarekoski (Veikkaus) and Christer Fahlstedt (PAF), offering executive perspectives on the industry’s path forward.

Sessions will also cover payments, sponsorships, compliance, and the broader Nordic market outlook, ensuring a well-rounded program.

Networking Opportunities

The Finnish iGaming Conference is designed for professional connection as much as knowledge sharing. Networking breaks are built into the agenda and exhibitor booths are located near refreshment areas, creating natural opportunities for conversation.

In the evenings, attendees can join exclusive networking events including cocktails sponsored by Finnplay and a dinner hosted by Air Dice. These relaxed settings give participants a chance to strengthen relationships with peers and discuss the day’s insights in a social atmosphere.

Conclusion

The Finnish iGaming Conference 2025 is more than a gathering, it is a roadmap to the future of one of Europe’s most closely watched markets. With licence applications set to open in 2026 and the regulated market launching in 2027, this event gives stakeholders a front-row seat to the changes that will reshape the Finnish iGaming landscape.

Download the Pyaza app to follow our coverage, connect with the team and get involved in upcoming creator campaigns.