SBC SUMMIT LISBON 2025

SBC Summit 2025 brings global innovation, football legends and next-gen tech under one roof.

From 16 to 18 September 2025, Lisbon will transform into the beating heart of the global gaming and betting industry as the SBC Summit takes over the Feira Internacional de Lisboa and MEO Arena. Widely recognized as The Greatest Show in Gaming, the event gathers more than 30,000 delegates from over 130 countries, offering three days of high-level content, world-class networking, and entertainment on a scale few conferences can match.

SBC Summit 2025 has grown significantly, now spanning 135,000 square meters and featuring an upgraded agenda with more global market coverage and cutting-edge technology sessions. For operators, suppliers, affiliates, regulators and investors, Lisbon is set to be the must-attend destination this September.

Key Highlights & Themes

The event is structured across multiple dedicated zones and stages, ensuring every sector of the industry has a platform. Attendees can expect:

• Global and Emerging Market conferences covering Latin America, North America, Western Europe, Africa, Asia, Eurasia and the Middle East.

• Technology and Innovation tracks spotlighting artificial intelligence, Web 3.0, blockchain, player personalization, and payment solutions.

• Affiliate Leaders Summit and Awards, honoring the most influential performers in the affiliate space.

• Player Protection sessions, with insights into responsible gaming strategies and sustainable growth.

• Tech Academies, where hands-on bootcamps deliver practical takeaways for marketers, startups, and scaling companies.

Keynote speakers include Gary Vaynerchuk, serial entrepreneur and marketing powerhouse, and Randi Zuckerberg, founder and CEO of Zuckerberg Media. Both will bring perspectives that bridge gaming, technology, and broader cultural trends.

Networking & Experiences

SBC Summit has built its reputation not only on content but also on its ability to create meaningful connections. Delegates have access to networking lounges, curated meeting spaces, and the SBC Connect app to manage schedules and conversations with ease.

Evenings, meanwhile, are designed to be unforgettable. The Opening Party at Urban Beach will feature chart-topping DJs Joel Corry and Imanbek. The INFINITY Lisbon closing party inside the MEO Arena will bring explosive performances from global icons Alok and Timmy Trumpet.

The legendary Legends Charity Game, staged on 15 September ahead of the Summit, will see football icons including Figo, Kaká, Cafu, Del Piero, Puyol and van der Sar return to the pitch to raise €1 million for humanitarian causes. And on 18 September, the SBC Awards will close the Summit with a night of recognition and celebration hosted by football legend Peter Schmeichel.

Food, Venue & Access

The Food Festival is back, offering a mix of local favorites, street food, healthy meals, and allergy-friendly options. With preloaded wristbands for VIPs and special dietary needs catered for, it is another example of the event’s attention to detail.

Lisbon itself adds to the experience. Voted Europe’s Leading City Destination in 2024, the city provides a scenic backdrop of heritage sites, vibrant nightlife, and culinary excellence, making the Summit a perfect balance of work and leisure.

Pyaza’s Participation

Pyaza will be on the ground in Lisbon throughout SBC Summit 2025, connecting with operators, affiliates, and tech innovators.

Our Founder and CEO Mark Grech will be speaking on a panel titled: Crypto Capitals: A watersched year for alternative currencies.

Our focus this year will be on crypto integration, payment technologies, and affiliate growth strategies. Delegates can reach out through the Pyaza app to schedule meetings or join us for networking sessions.

Download the Pyaza app to follow our coverage, connect with the team and get involved in upcoming creator campaigns.

Final Thought

The SBC Summit is more than a conference. It is where business opportunities meet cultural icons, where technology sparks collaboration, and where the global gaming community comes together to set the agenda for the year ahead. Lisbon 2025 promises three days of innovation, deal-making, and celebration that will resonate long after the final session closes.